You want to build a very professional image, so you work hard, you enthusiastically help people, you never miss any deadline. Good! But are these attitudes enough to speak credibility to your name? Well, it is undeniable that whether you are working on branding yourself as a public relations pro, business owner, stylist, whatever, if you want people to believe it, the outside has to match the inside for people to believe..
You totally have the ability to change people’s perception based on what you wear and how you present yourself. Celebrities regularly reinvent themselves or freshen up their image. To find out how, let’s read some expert tips shared by branding pros and fashion stylists on how to incorporate your personal image into your style.
Be true to yourself. “Authentic expressions of yourself, the key to embedding personal branding into your style is to make choices that are in alignment with the true you,” says fashion stylist Elysha Lenkin. In short, take the great things about you and highlight them. The image is you, so own it.
Define the message you want to convey. Before you can incorporate your personal image into your style, you need to first figure out what you want your image has to say. When considering what to wear, Lenkin suggests we “think about the words that describe your image and use those to define your style.” Is your image wild? Serious? Sexy? Current? Chic? Now look at your outfit and overall appearance. What adjectives come to mind?
Check your current image. Dorie Clark, the author of Reinventing You: Define Your Brand, Imagine Your Future, has an exercise for us to try. “Start by asking five or six of your friends a simple question: if you only had three words to describe me, what would they be? This quick exercise can be illuminating because it cuts through the clutter and helps you determine what other people find most memorable or compelling about you. It also helps provide a reality check, because if you really want to be known as ‘innovative,’ but the adjectives your friends use are more in line with ‘traditional,’ you know you need to shake things up.”
Highlight your uniqueness. Don’t go changing too much. You are unique and need to keep that going for you. There’s only one you so start asking yourself what makes you unique or special. “Is it your voice? Height? Eye color? Athletic ability? Fluency in foreign languages? An invention or patent? Whatever it is, use it to your advantage,” says Arnof-Fenn. She adds, “Everyone remembers the original, but the copycats start blending together after a while, so differentiate yourself to stand out from the pack. Be remarkable and extraordinary to grab attention and get noticed.”
Use color to convey a message. Color can be quite powerful on the way you’re perceived. Too much color can be overwhelming while the wrong color won’t do justice. Lenkin recommends to think about the emotions you want your image to convey when choosing a color to wear. Brights and big prints work for a image that’s cheerful, while black and white suit a more chic, upscale style and blue comes across as serene and intuitive.
To find out what color fits you the best to enhance your personal image, let’s join our “Your Image, Your Future” training class and find out other interesting classes for your professional development here. For registration, please contact firstname.lastname@example.org
www.joliesiam.com, based on Jessie Holeva, thefashionspot.com